Author: Zachary Katkin

Launching the New Bonita Massage School Website for The Skin Care Academy: A Game-Changer for Prospective Students We’re thrilled to announce the successful launch of the new and improved website for Bonita Massage School, part of The Skin Care Academy! This innovative digital platform is already generating impressive results, with leads up by a staggering […]

Medspa Marketing & Advertising Ideas: Proven Strategies for Success As the medspa industry continues to expand, the need for effective marketing and advertising strategies becomes increasingly essential. In an environment that blends healthcare, beauty, and luxury, standing out and growing your medspa business requires more than just delivering excellent services; you need to reach your […]

At Olympia Marketing and our sister marketing agency GlowPro Marketing, we’ve helped a ton of Esthetician’s, MedSpas and Medical Spas market their businesses, achieving incredible returns and growing their business. With this guide we sought to create a full breakdown of what we’ve seen in the past and what we recommend as far as marketing your […]

How Local PR and SEO Work Together to Boost Beauty School Enrollment In the ever-competitive world of beauty and cosmetology schools, standing out is crucial. At Olympia Marketing and our sister marketing agency GlowPro Marketing, we specialize in marketing for beauty schools, such as the Skin Care Academy in Bonita Springs, Florida. Over the last […]

Key Takeaways Understanding the Barber Shop Industry Market Overview Target Market Customer Personas Competitor Analysis Effective Marketing Strategies Local SEO Social Media Email & SMS Video Content Creative Promotion Ideas Host Events Run Contests Offer Discounts Collaborate with Influencers Enhancing Customer Experience Loyalty Programs Pop-Up Shops Grooming Classes Online Scheduling Leveraging Technology Mobile Services POS […]

At Olympia Marketing and our sister marketing agency GlowPro Marketing, we’ve helped a ton of Esthetician’s market their businesses, achieving incredible returns and growing their business. With this guide we sought to create a full breakdown of what we’ve seen in the past and what we recommend as far as marketing your esthetician business. Some […]

Transitioning a domain from one hosting platform to another can be a complex process, especially when dealing with DNS configurations. Recently, a client encountered a common but tricky issue while moving their domain from Squarespace to WordPress. Although the main domain setup was straightforward, ensuring the “www” prefix worked seamlessly required a bit more finesse. […]

Over the past year, the marketing industry has witnessed a subtle yet significant shift with the integration of AI tools. While the transformative potential of AI has often been heralded as revolutionary, the reality on the ground has been more nuanced. Here, we explore how AI has affected content production, cost structures, customer support, and […]