Digital Dominance in Local Search for Outdoor Storage Facility: Client Success

Frogpad Client Spotlight

As a digital-first marketing agency based in Southwest Florida, our focus has always been on harnessing the transformative power of the internet to boost our clients’ visibility and growth – it’s certainly not all we do, but in over 20 years, we’ve gotten exceedingly good at it…

Recently, we had the pleasure of collaborating with Frogpad Storage, a storage facility based in Englewood, their parent company – Blue Waters Development Group is in Cape Coral. We have big plans collectively, but engaged Olympia in a couple dimensions:

Brought us in during the purchase of the business phase – to help them understand and evaluate the value of the digital assets the business was selling. This involved online assesments of the website, traffic, potential business opportunity (IE market size) as well as strategy on final implementation.

  • Initial simple website setup.
  • Initial SEO
  • AdWords & Digital Marketing Deployment
  • Redevelopment of the website

This engagement was particularly exciting due to its strategic importance and the digital pivots we worked through along the way – ultimately coming out the other end with a profitable and very scalable business that will most likely be expanding nationwide.

Client Background

Frogpad Storage, through the patronage of it’s parent real estate development firm in Cape Coral, took over an existing facility in Englewood, aiming to revamp and dominate the local storage market. Initially constrained by budget post-acquisition, the client opted for a basic GoDaddy website to maintain their online presence without significant investment. This temporary solution was soon outstripped by their growing needs.

Our Approach

Understanding the importance of a robust digital footprint, Olympia Marketing was tasked to elevate Frogpad Storage’s online presence from the ground up. We began by enhancing their initial website, allowing them to rank for nearly every relevant keyword in their niche, achieving top results not only in organic searches but also in local search rankings.

SEO Optimization

Our first move was a comprehensive SEO overhaul. The results were immediate and profound, catapulting Frogpad Storage to the forefront of search results in categories such as outdoor, boat, RV, trailer, and equipment storage.

Leveraging AdWords

Recognizing the competitive digital ad space, we implemented a targeted AdWords strategy. This significantly amplified their traffic, drawing hundreds more potential customers to their site each month, effectively tripling their online engagement.

Challenges and Innovations

The digital space is fiercely competitive, often dominated by large, well-funded companies. Despite these challenges, our strategies not only carved out a significant digital presence for Frogpad Storage but also ensured they remained top-ranked amidst heavy competition.

The Result

The culmination of our efforts was the launch of a new, optimized website that not only enhanced Frogpad Storage’s aesthetic appeal and user experience but also incorporated advanced tracking and analytics to better understand customer interactions and conversions.

At Olympia Marketing, we pride ourselves on fast, effective, and comprehensive digital marketing solutions tailored to meet and exceed our clients’ expectations. Frogpad Storage’s story is a testament to our commitment to excellence and our ability to navigate and dominate the digital marketing landscape, even for niche markets.

For more insights into how we can help your business thrive online, feel free to contact me directly at zach@olympiamarketing.com, and don’t forget to subscribe for more updates and expert tips from our team.

For a full in-depth analysis I encourage you to watch the video I created about the project along with the launch of the new website:

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