SWFL MARKETING & ADVERTISING AGENCY

The Skin Care Academy

Meet the Client

The Skin Care Academy of Florida, founded by Laura Lorusso, is dedicated to advancing esthetician education in Southwest Florida. With over two decades as a licensed esthetician and spa director, Laura launched the academy in 2020, aiming to elevate skincare training standards. Passionate about shaping future skincare professionals, Laura recognized that an effective online presence was key to reaching and enrolling students. Despite her deep industry knowledge, Laura faced challenges in consistently attracting new students to sustain and grow her academy. By partnering with Olympia Marketing, she sought a comprehensive strategy to enhance the academy’s digital visibility and streamline the enrollment journey. Today, The Skin Care Academy of Florida stands as a thriving educational institution, blending Laura’s expertise with innovative marketing tactics that continually draw new talent into the beauty industry.

CLIENT

The Skin Care Academy

COMPLETED

September 2024

TIMEFRAME

1 Month

Project Overview

Olympia Marketing was tasked with creating a comprehensive online presence for Skincare Academy Florida. The project involved developing a website that reflects the academy’s commitment to excellence and its comprehensive curriculum.

Customized Planning

Working With Olympia Marketing

When The Skin Care Academy partnered with Olympia Marketing, we began with an in-depth consultation to fully understand Laura’s business needs, current marketing efforts, and future goals for 2024 and beyond. After assessing her online presence and growth opportunities, we proposed the Beauty School Accelerator Max package—a comprehensive plan designed to enhance every aspect of her marketing.

This package included a full website redesign, social media refinement, new branding materials, and a focused local and national PR strategy. Within just two initial consultations, we had crafted a detailed plan that Laura was excited to implement. By integrating professional AdWords campaigns, CRM systems, and sales processes, The Skin Care Academy saw a dramatic increase in student enrollment, solidifying Laura’s success and setting her up for future growth.

Our service offering at this level is VERY comprehensive and included the following:  

Goals

Website Transformation

The Skin Care Academy of Florida partnered with Olympia Marketing to transform their website and significantly improve its performance. Previously, despite its visual appeal, the site struggled with converting visitors into student leads. After a strategic overhaul, the website experienced a 200% increase in student inquiries within the first 60 days and a 600% rise in monthly leads by the end of 2024. The site now ranks at the top for all relevant keywords, achieved the #1 spot in the GMB map pack for searches, and boasts a 1500% improvement in conversion rates, jumping from 1% to over 15%. This optimization has resulted in an average lead value of $1,000,000 per month, with SEO alone driving about 20 leads per month, adding $150,000 in student value. The redesigned site now consistently drives new student enrollments, securing the academy’s position as a leading institution in skincare education.

The Skin Care Academy’s Efficient CRM & Marketing Automation System

Olympia implemented our Beauty School Specific CRM & Marketing Automation CRM helping to manage leads and follow-ups, while saving time on administrative tasks. 

Our Approach:

Key Results:

CRM

Customized Dashboard and Central Contact Management

To help The Skin Care Academy manage its growing number of leads and improve follow-up processes, Olympia Marketing implemented a customized CRM and marketing automation system designed specifically for beauty schools. This system streamlined communication, reduced administrative workload, and provided automated follow-up features that saved the academy significant time.The CRM system automated email, phone, and text follow-ups based on student behavior, ensuring that no potential lead was overlooked. Additionally, a VOIP-based call system was integrated to facilitate seamless team communication and coordination, making it easier for staff to focus on nurturing student inquiries into full enrollments.

Key Results included over 100 hours saved per month in communication efforts and a workload reduction equivalent to a full-time staff position, saving the Academy an estimated $40,000-$65,000 annually. Most importantly, the conversion rates for prospective students increased by 50%, driving more inquiries to enroll in courses.By leveraging this powerful CRM and automation tool, The Skin Care Academy was able to enhance its efficiency, ultimately supporting its mission to empower more future skincare professionals.

CRM Implementation & Custom Development

Your business deserves a CRM system tailored to its unique needs. At Olympia Marketing, we specialize in developing and implementing customized CRM solutions that help you manage leads, automate follow-ups, and streamline customer interactions. Our CRM platforms integrate seamlessly with your daily operations, ensuring that no lead slips through the cracks. If your current system isn’t saving you time or helping you convert more leads into customers, it’s time for an upgrade with our expert team.

CRM Marketing Automation & Lead Management

Efficiently managing leads is crucial for business growth, and that’s where our CRM marketing automation comes in. We implement systems that automatically nurture your leads through targeted email, text, and phone follow-ups based on behavior. This allows you to engage with potential clients at just the right time, without needing to manually track every interaction. Our automation strategies result in faster lead conversion, freeing up valuable time while driving more revenue.

CRM Analytics & Continuous Optimization

Data drives decisions, and our CRM systems provide detailed analytics to help you understand what’s working and what needs improvement. We set up tracking systems to monitor your lead flow, customer behavior, and overall performance, enabling you to make informed decisions. With continuous optimization, we ensure that your CRM adapts to your business’s growth, giving you the insights needed to stay ahead of the competition and improve your sales process.

Overall Results

After roughly a year of working with Olympia Marketing The Skin Care Academy & Laura have achieved some major milestones and are looking forward to many more years of marketing assistance in growing the Beauty School.

Class Enrollment Tripled in Less Than a Year

Revenue Increase $300,000 to $1.2 Million Year One

$1,000,000+ in Monthly Student Leads

Projected $2.5 Million Revenue in Year Two

Don’t settle for less when you can work with the best.