New Client Spotlight: Bonita Med Spa – Physician Aesthetic Institute
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At Olympia Marketing and our sister marketing agency GlowPro Marketing, we’ve helped a ton of Esthetician’s, MedSpas and Medical Spas market their businesses, achieving incredible returns and growing their business. With this guide we sought to create a full breakdown of what we’ve seen in the past and what we recommend as far as marketing your esthetician business. Some things are incredibly simple and easy, but when done consistently will make your business VERY successful.
Looking for our blog post and video on marketing & advertising for upstart medspas – check out our blog post about upstart medspa marketing & advertising!
Before we get to the list of med spa marketing ideas below we have a slight caveat, having worked with a ton of businesses in the beauty and salon industry, including hundreds of estheticians across the United States here’s what we see – more often than not, it’s not a marketing issue most esthetician businesses have – it’s in fact an administrative/business issue. You can’t work 12 hours a day 7 days a week. Instead it’s often helpful to understand certain basics of business – that way when you layer on top some form of marketing and begin to scale you’ll make MORE money and have to work less AND don’t have to work non-stop. But that’s for another blog post.Starting from Scratch: Building Your Med Spa Client List (coming soon)
Developing a loyal client base is the secret sauce to growing any med spa business. So how do you do it?
Your current clients are your best marketers. Create a referral program where clients get discounts for bringing in friends or family for Botox or facials. They’ll love talking up their results, whether it’s showing off smoother skin from helix laser or a glow-up after a PRP facial.
Local events and trade shows are hidden gems for meeting new clients. Hand out business cards or—better yet—offer on-the-spot free consultations for treatments like joint PRP injections or facials. Building those face-to-face connections can turn into bookings in no time!
Don’t overlook the power of friends, family, and acquaintances. They trust you, so why not ask them to help spread the word about your med spa?
Offer exclusive discounts to friends and family when they refer new clients. They’ll be more likely to rave about your Botox or helix laser services to others. Word-of-mouth goes a long way, especially in the beauty business!
Have an acquaintance with a large social following? Ask them to try out your Platelet Rich Plasma (PRP) facials or other treatments and share their experience. Their endorsement can bring in clients who might’ve never heard about your med spa otherwise.
People love a good deal, especially when trying something new. Offering discounts is a sure-fire way to get more clients in the door.
Entice new clients to try out your med spa with an introductory discount. For example, offer 15% off Botox or facials for first-time visitors. Once they experience your services, they’ll likely come back for more.
Create limited-time offers like “50% off PRP injections this month only!” This generates urgency and encourages people to book now instead of waiting.
Bundle your services into discounted packages—combine a helix laser treatment with a PRP facial for a special rate. This gives clients a chance to experience more of what you offer while getting more value for their money.
Setting up and optimizing your Google My Business (GMB) profile is key for helping people find your med spa online. Here’s how to make the most of it.
Make sure your GMB profile is fully fleshed out. Include:
Highlighting your qualifications and certifications (for services like PRP injections or facials) will also set you apart and build trust with potential clients.
Reviews are crucial for building trust with new clients. Encourage happy clients to leave glowing reviews on Google and Yelp after they’ve had a Botox treatment or facial.
When was the last time you went to a store or restaurant without checking them out online first? Chances are, never! Your website is the first impression many potential clients will have of your med spa. So make it count!
A top-notch website with all the right info will help your med spa stand out from the competition. Plus, it’s an essential foundation for all other marketing activities.
Search engine optimization (SEO) might sound like a mouthful, but it’s crucial if you want to get found online. When someone types in “best med spa near me” or “Botox in [city],” you want your business to pop up at the top of the list.
Good SEO will keep your med spa top of mind when potential clients are searching for services in your area. And remember, SEO is a long game—the more effort you put into it, the more results you’ll see over time.
Whether you love it or hate it, social media is here to stay, and it’s where your future clients are scrolling for inspiration. Platforms like Instagram and Facebook are perfect for showing off your treatments and connecting with potential clients.
Consistency is key. Post regularly to stay top of mind, and use hashtags like #MedSpaMarketingIdeas and #BotoxTransformation to reach a wider audience.
Want to grow your med spa faster? Pay-to-play on social media can get your services in front of the exact people who are likely to book. Facebook and Instagram ads are incredibly powerful tools for attracting local clients, and they let you target specific demographics.
Target people based on location, age, and interests to make sure you’re reaching those most likely to convert into paying clients.
Your current clients are gold—don’t let them slip away! Email marketing is a super effective way to keep your clients engaged, informed, and coming back for more treatments. And don’t worry, this isn’t about spamming them; it’s about sending useful, fun, and informative content that keeps your med spa top of mind.
Email is a great way to build relationships, remind clients about upcoming appointments, and promote new services.
Influencer marketing isn’t just for big brands—med spas can benefit too! Local influencers or bloggers who are passionate about skincare and beauty can help spread the word about your business. And the best part? Their followers trust their recommendations.
Collaborations are a great way to expand your audience and build credibility within the community.
Everyone loves a good deal, and creating service packages or membership programs is a smart way to increase client retention and revenue.
These deals incentivize clients to return regularly, building a reliable revenue stream for your med spa.
Google Ads can help you get in front of people who are actively searching for services like Botox, facials, or PRP injections. Plus, retargeting campaigns can remind people who’ve already visited your site (but didn’t book) to come back and schedule an appointment.
Google Ads can provide immediate results and boost your online visibility, making it a must for any med spa marketing plan.
Sometimes, all it takes to turn a curious visitor into a loyal client is a little one-on-one time. Offering free consultations gives potential clients a chance to ask questions about services like Botox, PRP injections, or helix laser treatments. It also allows you to build trust, demonstrate your expertise, and showcase the value of what you offer.
Free consultations are a powerful tool to showcase your services, gain trust, and get clients in the door. Plus, it’s a great way to demonstrate your med spa’s value without any pressure to buy upfront.
In the world of med spas, word-of-mouth is gold. Prospective clients want to know that they’ll be in good hands when they come in for a treatment, and online reviews are a key factor in that decision. Positive feedback from happy clients can set you apart from the competition and bring in a steady stream of new business.
Client testimonials provide powerful social proof and build trust with new prospects. The more glowing reviews you have, the easier it is to grow your business.
Every client wants to feel special, and nothing says VIP like an exclusive event at your med spa. These events not only help you connect with your existing clients but also attract new ones. Consider inviting influencers, local celebrities, or even just your top clients to a night of pampering and product demos.
Hosting events creates buzz around your med spa and gives people a reason to check out your services. Plus, it builds stronger relationships with your clients.
Not everyone who visits your website or social media is ready to book an appointment right away. But that doesn’t mean they’re a lost cause. Retargeting is a highly effective way to keep your med spa top of mind for those potential clients who might need a little more time to make a decision.
Retargeting is a low-cost way to turn interested visitors into paying clients by reminding them of the great services your med spa offers.
Loyalty programs are a fantastic way to encourage repeat business. By rewarding clients for coming back for treatments like Botox or facials, you can build long-term relationships and steady revenue streams.
Loyalty programs make your clients feel appreciated and give them a reason to stick with your med spa rather than trying out a competitor.
Content marketing is about creating valuable, informative content that answers your clients’ questions and educates them about your services. This helps position you as an expert in your field and builds trust with potential clients.
By consistently publishing content that answers your clients’ questions and educates them about the services you offer, you build trust and make it more likely that they’ll book with you.
Growing your med spa is about more than just offering great services like Botox, PRP injections, and facials. It’s about building relationships, getting in front of the right audience, and staying top of mind. Whether you’re revamping your website, optimizing for SEO, or hosting VIP events, the med spa marketing ideas in this guide are designed to help you attract more clients, boost bookings, and grow your revenue.
Marketing doesn’t have to be overwhelming—it can be fun, engaging, and a key to your success. Start implementing these strategies today, and watch your med spa thrive!