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Think you know what it takes to market your esthetician and beauty school effectively? Let us walk you through a comprehensive strategy using real-life examples to guide you on your path to success.
In today’s blog post, with corresponding video we highlight our recent work for our client – Esthetician School in Southwest Florida – SkinCareAcademyFlorida.com – an upstart beauty school in South Florida that has been blowing the doors off of every record in the industry. By utilizing Olympia with the following tactics:
We’ve been able to help propel them to one fo the fastest growing schools not just in the region – but also nationwide.
Hey everyone! My name is Zach Kin, and I’m the CEO of Olympia Marketing, a digital-first marketing firm based in Estero, Southwest Florida. We specialize in helping our clients dominate in their respective markets through cutting-edge marketing and advertising strategies. Today, I want to share the journey of one of our clients, the Skin Care Academy of Florida, and how we helped them grow from the ground up into a thriving esthetician and beauty school. This case study will serve as a guide for anyone looking to improve their marketing for esthetician and beauty schools.
The Skin Care Academy of Florida is a dynamic esthetician and beauty school that trains students in the art and science of skincare. They also recently launched a massage therapy program. The academy provides comprehensive training and licensing, preparing students for successful careers in the beauty industry. Let’s dive into the strategies we employed to elevate their business and the results we achieved.
Our initial engagement with the Skin Care Academy of Florida began with an assessment of their existing digital presence. Their original website was developed on Squarespace, which offered basic functionality but lacked the SEO optimization needed to attract significant traffic. We started by optimizing this site to boost its performance.
Squarespace offered a decent starting point, but we knew that transitioning to WordPress would provide greater flexibility and improved SEO capabilities. This transition involved:
Our first major step was to optimize their existing Squarespace site. This involved:
These efforts led to an immediate and significant increase in organic traffic. Impressions on Google skyrocketed from an average of 5-10 per day to 75-100 per day.
In addition to SEO, we launched a comprehensive AdWords campaign. This included:
These campaigns proved highly effective, driving a substantial portion of their traffic and resulting in a significant increase in student enrollments.
The Skin Care Academy of Florida offers a unique, fast-paced curriculum focused solely on esthetician training. Unlike other beauty schools that combine multiple programs, their dedicated esthetician courses allow students to complete their training in just 3-4 months.
The academy boasts a beautifully designed facility that mimics a spa environment, creating a relaxing and attractive space for students. This setting not only enhances the learning experience but also prepares students for real-world spa environments.
Their partnership with Eminence Organics ensures that students train with top-quality, organic skincare products. This not only enhances their training but also adds prestige to their certifications.
With small class sizes, the academy offers personalized attention and hands-on training. They also provide both day and night classes, running seven days a week to accommodate various schedules.
As part of their curriculum, the academy includes full career business and marketing training. This prepares students not just with technical skills but also with the business acumen needed to succeed in the industry.
As the academy grew, they expanded their offerings to include a massage therapy program. This required additional SEO and content marketing efforts to promote the new courses effectively.
We transitioned their website from Squarespace to WordPress, incorporating a shopping cart for easier enrollment and payment processing. This transition also included:
We introduced a custom CRM system for the academy, featuring:
Content Pillars: Develop content pillars that resonate with your audience, such as educational content, client testimonials, and behind-the-scenes looks.
Engagement: Actively engage with your audience by responding to comments, participating in conversations, and building a community around your brand.
Google Business Profile: Optimize your Google Business Profile with accurate information, photos, and regular updates to improve local search visibility.
Directory Listings: Ensure your business is listed in relevant online directories to boost local SEO and attract more local traffic.
Targeted Ads: Use platforms like Google and Facebook to run targeted ads aimed at specific demographics interested in esthetician and beauty schools.
Performance Tracking: Continuously monitor and adjust your ad campaigns to optimize performance and maximize ROI.
Blogging: Regularly publish blog posts on topics related to esthetician training, skincare tips, and industry trends to attract organic traffic and establish authority.
Video Content: Create engaging video content showcasing your programs, facilities, and student success stories to capture the interest of potential students.
Build an Email List: Collect email addresses through your website and social media channels to build a list for targeted marketing campaigns.
Personalized Communication: Send personalized emails with updates, special offers, and educational content to keep your audience engaged.
Highlighting the success of your students is a powerful marketing tool. Use before-and-after photos, testimonials, and detailed case studies to demonstrate the effectiveness of your training programs.
Partner with local influencers to promote your school. Influencers can provide valuable exposure and credibility by sharing their experiences with your programs.
Effective marketing for esthetician and beauty schools requires a multi-faceted approach. From optimizing your website and leveraging SEO to running targeted ad campaigns and engaging with your community on social media, each strategy plays a crucial role in attracting and retaining students.
Our work with the Skin Care Academy of Florida exemplifies how these strategies can be successfully implemented to achieve significant growth. Whether you’re just starting out or looking to expand, these marketing tips can help you build a thriving esthetician and beauty school.
If you have any questions or need further assistance with your marketing efforts, feel free to reach out to us at Olympia Marketing. We’re here to help you succeed!
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